Come si legge K?
Come si legge K?
Lettera K (cappa): si pronuncia come una "C" dura, come in Kenya, kerosene, kripton. Lettera W (vi/vu doppia o doppia vu; talvolta anche al maschile "vi/vu doppio"): si pronuncia come la lettera "V" (in Walter, Wanda, Wolframio, water ecc.).
What is Robe di Kappa?
- Within the following years, the market demand for the ‘K Kontroll’ premium products grew and Kappa became Italy’s leading producer in socks and underwear (Scotts Brand Authority). Robe Di Kappa was born out of the concept of casual wear that the student’s movement brought at the end of the late ’60s.
What is radicalrobe di Kappa and why is it so controversial?
- Robe Di Kappa was born out of the concept of casual wear that the student’s movement brought at the end of the late ’60s. The sexualised promotional material for Kappa’s notorious Jesus Jeans caused great outrage within the deeply religious country.
What is the origin of Kappa's Omini logo?
- The Omini logo that Kappa uses today was created in 1969 on a shoot for Beatrix bathing suits (another MCT brand that Kappa also belongs to), a male and female model were naked, shot sitting back-to-back with their outlines traced by back lighting (footballshirtculture.com, 4/11/2006).
What is the history of Kappa?
- Relaunching Kappa: Brand History. Founded as a sock and underwear brand in the Italian city of Turin in 1916 (footballshirtculture.com, 4/11/2006), Kappa quickly became the “chavy” sportswear brand we know today.
