What is outbound telemarketing?

What is outbound telemarketing?

Outbound telemarketing, on the other hand, involves a proactive sales approach wherein your telemarketers make calls from your company to a target group of consumers to sell them your product or service. Although they may not sound that different, they are actually very, very different animals.

Is telemarketing outbound marketing?

Outbound telemarketing is the proactive form of telemarketing. It requires you to actively reach out to targeted prospects you've never been in touch with before through unsolicited phone calls. It aims to raise awareness about your products or services among your target consumers and convince them to make a purchase.

Is telemarketing outbound or inbound?

An inbound telemarketing strategy involves customers initiating the first point of contact with a company. Unlike outbound where agents directly reach out to customers to make a sale, inbound enables customers to contact the company when it best suits them, which could yield higher profitability in the long run.

What is outbound calling?

An outbound call is one initiated by a call center agent to a customer on behalf of a call center or client. Outbound calls are typically made to prospective customers and focus on sales, lead generation, telemarketing and fundraising.

How can I sell my phone inbound?

11 Sales Techniques for Your Next Inbound Sales Call

1. Do your research. ...
2. Leverage social media. ...
3. Leverage their company website. ...
4. Remember, at the end of the day, it's just a conversation. ...
5. Build rapport. ...
6. Live by the "Always Be Helping" mentality. ...
7. Let the prospect guide the conversation. ...
8. Ask open-ended questions.

What are the examples of telemarketing?

Definition and examples. Telemarketing usually means contacting customers and potential customers by telephone, but can also include using fax or the Internet. Direct mail and face-to-face meetings are not part of telemarketing.

What are the types of telemarketing?

Telemarketing is the direct marketing of goods or services to potential customers over the telephone or the Internet. Four common kinds of telemarketing include outbound calls, inbound calls, lead generation, and sales calls.

Why is outbound calling important?

An outbound calling campaign can will unveil target audience behaviors and needs. Having conversations with your target audience can uncover insights that might not have been found otherwise. These insights can be used to improve upon sales and marketing messaging in addition to informing product/service development.

What are the benefits of outbound telemarketing?

• Outbound telemarketing gives the chance of capturing the attention of the target audience with a human voice. ...
• Outbound telemarketing service is much more cost-effective and budgets friendly than other types of telemarketing. ...
• In this form of telemarketing,the agents make fast sales and act as a hook to the potential customers. ...

What is the meaning of outbound telemarketing?

• Outbound telemarketing is a proactive form of marketing or promoting a business, product or service. This type of telemarketing is associated with outbound sales calls when a business is trying to sell a customer their particular product.

What skills make an effective telemarketer?

• Effective Telemarketing Skills Friendliness. Telemarketers must attempt to create a positive, sight-unseen relationship with potential customers in seconds. Good Communication. Strong communication skills are vital to the success of a telemarketer. ... Product Knowledge. Regardless of what type of product or service a telemarketer is selling, product knowledge is vital. Persuasiveness. ...

What hours can a telemarketer call?

• The times set refer to the time of day at the person’s usual residential address. Telemarketing calls may only be made on: weekdays between 9 am and 8 pm. Saturdays between 9 am and 5 pm.