In che cosa consiste il contratto di franchising?

Il franchising (o affiliazione commerciale) è il contratto stipulato tra due soggetti giuridici - economicamente e giuridicamente indipendenti - attraverso cui una parte franchisor (affiliante) concede all'altra franchisee (affiliato) la disponibilità - verso il pagamento di un corrispettivo - di un insieme di diritti ...

Che cosa vuol dire franchise?

Il franchising è un contratto tra due imprenditori che si basa sull'omogeneità. ... La casa madre, l'azienda o l'imprenditore singolo, viene definita affiliante o franchisor, mentre l'affiliato è anche detto franchisee.

Come si fa a creare un franchising?

Ecco le principali attività necessarie per avviare una rete in franchising:

Analisi del settore;
Creazione e registrazione del marchio;
Creazione del contratto: ...
Trasmissione del know how e creazione del manuale operativo;
Creazione Business plan;
Profilazione del franchisee;

Quanti tipi di franchising esistono?

1) Per tipo di attività:
a) Franchising di distribuzione (commerciale) ...
a) Franchise di distribuzione del prodotto. ...
3) Secondo l'organizzazione del sistema:
a) Franchising diretto. ...
b) Franchising multiplo. ...
c) Master franchise.

What to expect from a franchisor?

What to Expect From a Franchisor. Great support will include direct ordering and construction assistance and perhaps turn-key store delivery to the new franchisee. Marketing assistance. The typical support will include a complete marketing plan for the new business that covers all activity for at least the first three months of operation.

What does it mean to become a franchisor?

Becoming a franchisor means that you have satisfied federal and state specific franchise laws through a compliant Franchise Disclosure Document that contains audited financial statements and updated information about your franchise system and franchise offering.

What are my responsibilities as a franchisor?

National marketing and advertising for the entire brand.
Research and development of new products and services and managing products and services for the brand as a whole.
Management of franchise territories to ensure all franchisees have a large enough territory to sustain them without infringing on another franchisee's territory.

How to become a franchisor?

Determine if your business is one that can be franchised Conduct a feasibility study to evaluate scalability,national demand,and profit for franchisees.
Make sure you have the time and money Be prepared to take a step back from your current business,and anticipate an investment of between$100K-$400k.
Surround yourself with professionals At the start-up phase,at a minimum you will need an expert franchise sales person,Operations Manager,Training Manager,and a franchise attorney. ...
Document everything From the time the lights go on until they go off,every step of your business including marketing,employee management,product merchandising; everything you can think of should ...
Determine the offering Decide how much control you require on your look and feel,what your involvement will be in the supply chain,your fee structure,etc. ...
Develop a growth plan Evaluate if local,regional,or national growth is the right initial approach and how many new owners can you support in a month.
Develop a marketing budget Use your growth plan to develop a budget. This will typically include franchise brokers,franchise portals,exhibitions,as well as organic and paid web traffic.
Create a comprehensive,defined mutual evaluation process
Design your training,onboarding,and support processes
Execute Be careful! Your first 2-4 franchisees will set the tone of your system for years to come.

In che cosa consiste il contratto di franchising?

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